When you get paid on a regular basis to do something you love, sometimes it just doesn’t feel right to call it a “job.” That’s sort of the case for Josh Greenfield, guitarist and vocalist for Brooklyn rock band The Canon Logic. Outside his time with the band, Greenfield prepares food for parties, plans private rooftop dinners for two, and serves multi-course meals to groups of friends — and even though he makes money from it, he hesitates to call it a business. “The word ‘business’ always scares me,” says the 26-year-old, who runs the non-business with his younger brother Mike and a couple of friends. “It doesn’t feel like work.”
It doesn’t really look like work, either. When I arrive at Greenfield’s Williamsburg loft, he and Mike are in the kitchen pickling cucumbers and carrots, and there are other veggies and fruit scattered on the counter. In the fridge is leftover pie, and a huge tupperware container filled with black bean sliders leftover from a catering job, the latter of which Josh and I eat for lunch with sautéed kale, scrambled eggs, and a spicy salsa made from rooftop garden veggies. It’s a perfectly designed kitchen, which Greenfield says took a lot of planning, and he tells me his friend who’s also involved in the food work just moved in across the hall, so they work in both spaces.